BrightSail is a full-service marketing and communications company specializing in working with organizations to use the Internet to effectively communicate with their stakeholders, clients, partners and employees.

We work with libraries, educational institutions and public sector organizations to help them create effective marketing and communication strategies that engage their communities.

Kim Silk, President
Kim Silk has over a decade of product management and marketing experience in the online industry.

Prior to starting her own company, Kim spent more than three years with Rogers Communications, most recently as Director, Strategic Internet Development at Rogers Media. At Rogers, Kim worked with the New Media and Publishing divisions to develop Internet ventures from concept to market. Kim was involved in the success of many online services including Electric Library Canada, Quicken.ca, Excite Canada, and Bid.com as well as several business-to-business initiatives.

Prior to joining Rogers, Kim was Webmaster for Discovery Channel Canada. As the first Canadian specialty channel to launch an interactive online component, Discovery pioneered the use of the Internet as a unique way to offer compelling online content, video and interactive games and forums to engage the television audience. Kim had the opportunity to lead several exciting projects including live, 24/7 streaming video of the 1997 Mars Pathfinder Mission, complete with live chat with NASA scientists and engineers. Previously, Kim held progressive positions at traditional software companies such as Delrina and Promis Systems.

Kim earned her MLS (Library Science) from the University of Toronto, and her BA in English Literature from the University of Waterloo.

The Idea Behind BrightSail
To prepare for a journey by sail, you begin by knowing where you are, understanding your vessel, and knowing where you want to go.

First, consult a chart to understand your current environment in terms of conditions and obstacles. It's also good idea to talk to others who have sailed the same route before, to learn about their experiences, and to evaluate what works and what to watch out for. Finally, review your craft and your crew to make sure they're up to the journey, and have everything needed for smooth sailing.

Having cast off, the route from launch to destination is rarely a straight line -- unforeseen external and internal influences will force you to constantly evaluate and adjust your course. There are many variables you can predict, but there are many more that you won't anticipate, and you have to be ready to react. The adrenalin generated by an unexpected event will cause you to react in new and innovative ways, often creating a solution never before thought possible.

Though it's tempting to become lost in the details, the true joy is in the journey itself. All you need is experience, awareness, and a sense of adventure.